Your Specialty Food Trade Show Checklist
Stop scrambling at showtime.
After 30 years guiding artisanal producers through trade shows, we've seen too many passionate cheesemakers arrive unprepared—frantically shipping forgotten essentials or realizing their beautiful cheese has no proper display.
Your trade show checklist ends that chaos.
Every show is a serious investment.
Booth fees. Travel costs. Time away from production. Yet most small producers wing it, recreating their approach from scratch each time.
"WTF – it's trade show time!?" gives you the system that prevents costly mistakes and missed opportunities.
What you get:
Pre-show prep that eliminates last-minute panic
Essential components for your booth, sampling, and the show flooe
Logistics that work for small teams
Built from real experience, not theory. Every item reflects lessons learned from countless shows—so you don't have to learn the expensive way.